tiket.com Travel planning and budgeting in one app
2023 · Study case
Introduction
Tiket.com is an Online Travel Agent from Indonesia. It is the go-to online marketplace for products and services covering flight, hotel, car rental, event and attraction, train, and airport transfer bookings.
The travel industry is bouncing back stronger after COVID-19, and demand for travel ancillaries (add-ons) is increasing, especially for flights. It is a good opportunity to explore how to sell more ancillaries on tiket.com.
The challenge
Users experience difficulties when planning trips or vacations, so plans often remain mere talk. Users need time to make calculations if they want to go on holiday, which frequently delays their plans.
- Not knowing the cost estimate.
- Lack of time to make a cost estimate.
- Not having savings for a vacation.
- Difficulty choosing the right destination.
- Difficulty creating varied plans.
Outcome
An application that enables users to plan holidays or trips and know the cost estimate, all in one app.
- Make cost estimates (total costs + unexpected costs) and calculate how much to save per month to reach the target.
- Book directly: flights, hotels, cars, and more.
- Collect holiday funds in the app, via auto-debit or transfer into a holiday savings pocket in Blipay.
- Receive recommendations for the right destination.
Goal: make holiday and travel planning easier, so holidays no longer stay as talk. Beyond planning, users can feel more confident actually going on the trip.
Gathering intentions
User
- Make holiday plans easily.
- Feel more confident realising their vacation dreams or planning their trips.
- Access everything more easily.
Business
- Increase transactions for flights, hotels, and more, because every purchase happens on one platform: tiket.com.
- Grow Blipay as a holiday savings pocket.
Design
- Make planning easy.
- Show clear information for budget estimates.
- Design a pocket for holiday savings.
Design opportunity: how might we
- How might we make planning easy?
- How might we help people know the cost estimate for a vacation?
- How might we let users save for the plans they have made?
- How might we make destination recommendations easy to get?
Solution
The flow starts with onboarding, then moves through planning, budgeting, and saving, ending with a Blipay travel budget pocket.
